The True CEO

The CEO has to bat for the company. But if things are not working he must get rid of the baggage. 

He must ensure that the company breaks out of the formal, hierarchical mode. Then he has to  transform the brand strategy. Let people choose.Make what sells rather than letting  people buy what you make. 

Do something you are really interested in. Have the courage to make bold decisions and go all in on it. There will be moments in your life where you will have to make super big decisions. Never hesitate.

Innovation has multiple roles. Serve unmet needs. Expand the universe. Look for salience around big ideas. But when you have more ideas than work you can be certain you are reaching nowhere. You have to decisively act and discard the flab.