Bad Nauheim Marketing lesson

 Bad Nauheim

Marketing lesson

Elvis Presley was the king of rock'n'roll in the 1950's and '60s. Even today, 50 years after his passing he has a cult following across the world.

Bad Nauheim is a small spa town with a population of 33000 in Germany.  It is the only place Elvis had ever lived in outside America. 

He arrived at the place in1958 to do his mandatory military service. Afterwards he lived there for two years at Goethestrasse 14 from 1959 to 1960. This is the home where he met Priscilla and fell in love with her.

Bad Nauheim has converted this brief historical sojourn into a tourist gold mine showcasing meticulously every spot in the town Elvis touched. He is unmissable in the whole place. Every August around the death anniversary of the singer the town organises the European Elvis festival.

Elvis Presley may have stayed in Bad Nauheim only for two years. But because of the brilliant marketing programne the town has created he continues to live on here forever, attracting a continuous stream of tourists, that hugely benefits the local economy