YOU CAN’T OUT – AMAZON AMAZON Purple Cow Seth Godin

 

YOU CAN’T OUT – AMAZON AMAZON

No one will argue with you if you claim that Wal-Mart is the biggest, most profitable, scariest retailer on earth. So, when Wal-Mart was frantically trying to catch up with Amazon.com, what did they have plastered on a banner in their offices?

 

“YOU CAN’T OUT – AMAZON AMAZON”

It is a great insight. Even this mighty retailer realized that just copying Amazon’s strengths wouldn’t be sufficient. Once someone stakes out a limit, you’re foolish to attempt a pale imitation. The democrats will never be able to out – Republican the Republicans. Reebok can’t try to out – Nike Nike and JetBlue didn’t try to out – American American.

You have to go where the competition is not. The farther, the better.

Purple Cow

Seth Godin

 

The indication is, you have to be one up on Amazon in everything, everywhere to make a splash, a mark.

It is akin to what Novak Dojokovic described after beating Rafael Nadal in one of the most exclusive semifinals in the  French Open at Roland Garros, Paris, on 12^th June 2021

3-6, 6-3, 7-6, 6-2

 

“You have to climb Mt.Everest to win against this guy”

It is reported the 90 minute third set is reserved for eternity where two of the sports’ greatest pushed each other to their limits.

The Serb’s victory is special because it was on a surface where the Spaniard – 13 time French Open winner   had seldom been challenged.