MARKETING AND DISCOUNTS

 It is plain economics. Not banking. 

Having seen Ashwin run his shop Travancore Fresh Supermarket, (you can see it if you google) Vandithadam, Tiruvallam, Thiruvananthapuram the past six years, he completed six years on 11February2024, we can honestly state that the discounts are all marketing techniques.

You get one bottle soft drink free with one bottle. Two at the price of one. Big profit. But please watch the expiry date. 

MRP is where the producers mark prices high much above the cost. The sellers have the liberty to sell low, raise the volume and make profit.

When there is intense competition your prices cannot be more than that of your competitor. 

When the stock remains with you for long, unsold, your money is blocked. 

It may be profits to your perception, but it may not be real either.

It is plain economics to sell them at discounts.

It creates precious shelf space and the much needed funds to acquire fresh stock.