Strategic pivoting

 Strategic pivoting

Strategic pivoting means making a deliberate, calculated shift in a company's business model, product, or target market to adapt to changing conditions, leverage strengths, and find new paths to growth, rather than abandoning the core vision. It's a proactive evolution, not a desperate reaction, involving changes in strategy or operations while staying true to the company's fundamental purpose, often using market data and core competencies as a foundation for the new direction.