SIMPLE YET POWERFUL LESSONS IN MARKETING

 

SIMPLE YET POWERFUL LESSONS IN MARKETING

 

1.    When a brand is perceived as the benchmark in its category, discerning consumers begin respecting it. They seek  varied ranges of products from the brand. Sustained success for the brand arises from the expertise the brand builders pick up over a l ong period of time.

2.    Brands gain significantly from staying true to their heritage even as they launch contemporary ranges of products.

3.    Consumers happily pay a premium for an unbeatable combination of heritage, expertise and high quality.