In the event of the onset of a crisis like Coronavirus pandemic or a major war or natural calamities out of the blue, two questions arise.
How should leaders communicate during a crisis?
How should leaders give people a sense of security in the present and hope for the future?
Preaching the virtues of their plans and prosecuting alternative proposals could reduce uncertainty.
Making a political case might rally the base around shared goals.
But the most instructive example had come in 1932 from the Governor of New York, Franklin Delano Roosevelt.
In an early speech in the spring, as his state and the nation faced an unprecedented crisis - the country was reeling from the Great Depression - he announced, "It is common sense to take a method and try it. If it fails, admit it frankly and try a different method. But above all try something."
He delivered his "try something" message in the commencement speech at a small University in Georgia when unemployment was very high. It was the great depression. In the most memorable line from the speech, FDR argued that "the country demands bold, persistent experimentation."
One of the Governor's own advisers described the speech as an act of political stupidity.
The New York Times eviscerated the Governor's speech with the comment "something unspecified is no better than nothing." Trashing the speech, it stated that the Governor was "indefinite, abstract, irresolute" whereas other leaders were "precise, concrete, positive"
It is easy to see the appeal of a confident leader who offers a clear vision, a strong plan and a definitive forecast for the future.
But in times of crisis as well as times of prosperity, what we need is a leader who accepts uncertainty, acknowledges mistakes, learns from others and restructures plans. FDR was offering exactly that. The critics were wrong about how his proposed approach would unfold. He wasn't preaching, prosecuting or appealing to politics. He was speaking with a confident humility
FDR's principle became a touchstone of his leadership.
Although economists still debate which of the resulting reforms lifted the country out of the historic depression, FDR's trial and error method of formulating policy was indeed popular.
Think Again

