CALL YACHOL
CALL YACHOL is
a call center in Israel. It was launched by Gil Winch who had been a therapist
in training. However he became frustrated with psychology. He felt it was not
enough to help one client at a time. He wished to solve problems on a larger
scale. He discovered that worldwide, people with disabilities were struggling
to find employment. People with impairments in their hearing, vision, movement,
memory, learning and communication shared a common experience. Whether they had
a physical disability or a psychological disorder, they knew from a lifetime of
stigma and rejection that they were likely to be underestimated or overlooked.
Gil wanted to
showcase the ability of people with disabilities. He established CALL YACHOL,
which is Hebrew for ‘able to do anything,’ the call center staffed entirely by
people with disabilities.
For selection
of candidates for hiring, Gil overhauled the interview process. In his system,
the interviewers are hosts, not interrogators. They treat you like a guest in
their home. It relaxes you. It frees you from anxiety, awkwardness and stress.
In the bargain they are able to see you light up on what you love. Instead of
bombarding you with intimidating riddles and unfamiliar problems, they
challenge you, providing the opportunity to exhibit your skills in familiar or
conducive situations. They encourage you to showcase your abilities, leading
you through real time work samples. And if you fail, they give you a second
chance to succeed.
At the end of
the interview, they ask you to rate your interview experience. They ask you
what they can do differently to get to know you better.
The process
enables the highlighting of each candidate’s skills. Here skills are gauged by
what people can do, not what they say or what they have done. It doesn’t try to
trip people up. It gives them the chance to put their best foot forward.
Industry insiders
were skeptical that Gil’s hiring model would work. They didn’t expect that people
with disabilities would thrive in a fast paced, high pressure environment. But
they did.
In one case he
had a manager who was legally blind supervising an employee with hearing loss.
Though it didn’t sound like a recipe for success, Gil was confident it would
work. Having seen their strengths up close, he knew the distance the team was
capable of travelling. They didn’t just meet expectations. They shattered them.
Harvey is
another example of the virtuosity of Gil’s model.
Harvey who was
on the autism spectrum, was struggling to concentrate when he showed up for his
second interview. The interviewer called for a break and gave him an hour to reset.
He aced the redo and got the job. But it was a difficult assignment. It was a cold-calling
job, where rudeness and rejection were the norm. People never last in this kind
of a job. But Harvey was a paragon of grit and resilience. He’s now been a star for
eight years, consistently reaching his monthly goals and receiving an award in front
of whole team as the employee of the quarter.
It’s explicit
that an interview model like Call Yachol’s is not just a compelling way to open
the door to underdogs. It’s a way to recognize the potential in everyone. It brings
each candidate’s skills to the forefront.
It is evident, if the normal is selection by elimination, brilliance has little scope to go places.
Hidden
Potential
Adam Grant

