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Wednesday, November 6, 2024

SIMPLE YET POWERFUL LESSONS IN MARKETING

 

SIMPLE YET POWERFUL LESSONS IN MARKETING

 

1.    When a brand is perceived as the benchmark in its category, discerning consumers begin respecting it. They seek  varied ranges of products from the brand. Sustained success for the brand arises from the expertise the brand builders pick up over a l ong period of time.

2.    Brands gain significantly from staying true to their heritage even as they launch contemporary ranges of products.

3.    Consumers happily pay a premium for an unbeatable combination of heritage, expertise and high quality.

 

READING MAKETH A FULL MAN; CONFERENCE A READY MAN; AND WRITING AN EXACT MAN

Francis Bacon

 

This was written a long, long time ago. But it holds true forever.

Unfortunately, the new gen is not interested in reading. Recently, a girl with a basic degree came to my office. She said she was trying for PG admission. She was also trying to find a job. She was the daughter of a non teaching staff at the office. I told her, for both the pursuits she has to develop her skill in communicative English and above all she has to be well versed in General Knowledge. For a starter I asked her who Biden was. She blinked. She didn’t know. I asked her whether she was reading any newspaper. Deshabhimani, she replied. I suggested, it would be better if she read one more news paper, preferably an English newspaper. She agreed. I never saw her again.

 

Papa had been subscribing to The Mail, an English newspaper. I grew up watching him read newspapers, both in Malayalam and English. I was a child. But I used to take a comic strip in the English newspaper to him and ask him to explain it to me. I didn’t know any English at that age. My grooming began there. When The Mail stopped publication, Papa subscribed to the Indian Express. By that time I could read English haltingly. I read the Sports page with interest. With the years passing by I became infatuated with the editorials and articles of Frank Moraes.

 

When we started residing in Trivandrum, I continued with Indian Express.

 

Then, one day, we were on our periodical visit to Thalavady. Laji, vehemently told us to switch to The Hindu. He said it offers the finest language.

 

Back in Trivandrum, we switched to The Hindu. It has stayed with us ever since. It has improved our language manifold.

 

Why do I put it here? It is obvious. I would advocate everyone especially the young to read an  English newspaper every day, if they are not doing it till now, to equip them address the challenges they are bound to come across in life.

 

Abraham Jacob

17th May2024

Rafael Nadal: What we can learn from the greatest

 

Rafael Nadal: What we can learn from the greatest

“Every match I play here, I don’t know if it is going to be my last match in Roland Garros, in my tennis career. (He won French Open the previous day)

As I said in the past, me, Roger, Novak, we achieved things that probably we never expected. We achieved our dreams. What keeps me going is not this competition, it’s the passion for the    game and moments that stay inside me forever. To play in front of the best crowds in the world and the best stadiums. That drives me.

It’s not about a goal to win more titles. It’s about a goal, the goal to give myself a chance to keep doing what I like to do”

FAMILY

 

FAMILY

The Husband and the Wife, together, build the family. Happy families make happy societies.

If the family is the nucleus of the society, the lady of the house is the nucleus of the family. She is the anchor, bedrock and pivot on which so much rests. She sacrifices a lot, achieves a lot on her own and facilitates achievement. She guides the children.

If  the husband declares, "I owe so much to my wife. If it were not for her, I would never have been able to achieve whatever I have done," it would never be an understatement.

Yet, apart from the family responsibilities he has to shoulder, the demands on his job would be taxing him inexorably.

But he knows how to compartmentalize and multitask. It makes him switch on and switch off and juggle his responsibilities with no overhang.     He creates quality time for the family. Though he could not be physically present at all  important events in the family due to  his commitments, he would compensate for it with the quality of attention  he  provides when he is with the family.

He supports his wife and encourages her to realize her own potential and transform.

The children love him as he would be there when they need him.

Wherever he is, he inspires everyone around him.

The JV prospers.

Abraham Jacob

November 1, 2024

 

Management Lessons from Rohan Bopanna

 

Management Lessons from Rohan Bopanna

Rohan Bopanna is an astounding, evergreen phenomenon.

He went after his passion, Tennis. Riches at home did not deter him.

He says there is no age limit to possibilities. You need to keep your mind open and free yourself from limitations that are thrust upon you at different ages, like at 20 you need to achieve this, at 30 you need to do that and at 40 something else.

At 44, he has become the oldest number one in men’s doubles Tennis.

 

How?

The biggest factor is his mental strength and perseverance.

His ability to adapt and find solutions at various junctures in his career has helped him understand himself. It has been translated to the tennis court.

His driving force is his self belief.

He has been his own critic.

He focuses on what he is doing wrong and where he could get better before playing with somebody.

He knows when he starts improving, his partnerships would improve.

Keep pushing he tells himself. It has sustained him at the highest level for two decades.  

It has been a fulfilling experience for him competing at that level.

 

It is an incredible journey of persistence, longevity and eclipse of the age factor.

He says, he is at level 44, not age 44.

 

Source: Times of India , Trivandrum Times, 13 April 2024.

 

 

 

 

 

Wednesday, February 7, 2024

Spirituality Binds

 

Spirituality Binds

Jesus came into the world to save mankind and rid them of the evil that was stalking them. It was never his intention to proselytize or establish a religion or a cult.  His teachings were simple and eloquent. Through the Lord’s Prayer he taught people how to pray – a prayer, not a literary masterpiece or not a rambling narration.  He fought against the injustice meted out to the indigent. He fought against corruption in high places and especially corruption in the church. The outcome was predictable. When their hegemony was under threat, the inconvenienced crucified him. They thought that was the end of Jesus. However God had other ideas.

Jesus had exhorted his followers to propagate his vision to the entire world. Christianity as a religion came into existence when the followers of Jesus Christ were identified as Christians. The early Christians suffered at the hands of the Romans. Though the Roman persecution was stringent, Jesus’ followers propagated the teachings of Jesus branching out into the world. Christianity prospered amidst unimaginable persecution. Today, Romans are nowhere. The Roman Empire that ruled the world has been eclipsed.  And now, Rome is the capital of Christianity. Look how God acts.

India that is Bharat has a 5000 year old civilization and tradition. Spirituality is at the core of the nation and spirituality is the chord that holds the country of vast diversities together.   Hindu religion has survived here despite multiple onslaughts by invaders from all over the world. They had enslaved the people. They had pilfered the riches of the country, invasion after invasion. But India has survived. Hinduism has survived. The Hindu religion is the world’s most tolerant religion. It advocates inclusion.

Christianity arrived in India 2000 years ago. So did it in our part of the world too.  If forcible conversion or proselytisation had been the agenda Christians would have been numero uno in India. But they constitute hardly two percent of the population. Yet Christianity has survived in India solely due to the phenomenal tolerance of the Hindus.

Christians of our era have been handed everything on a platter. Most of them enjoy a prosperity that is the envy of the rest. They could say they had been immensely blessed by the Lord. But what has it done to them? Except for the picture of Jesus Christ that invariably adorns the walls of the Christian households, Christ has no place in the hearts of quite a number of Christians. Jesus has become an ornament here.   I had often wondered a long while back,  wasn’t   it time the picture of the crucified Jesus in Christian homes had been replaced by a Rupees One thousand bank note, that however is no longer in existence now.   Yes, money power has the upside over faith today. If we mourn another religion reigns over vast tracts of land parcels where Christianity had held sway, we don’t have to go far to search for the causes. Corruption and money power that Jesus had fought against have made their mark once again in the Christian Church. Our God does not like the sheep straying from the chosen path.  And he punishes.  How?

It was in 2011 a preacher, an evangelist, from New Delhi had delivered messages in the convention held at Christ Church, Trivandrum. He spoke on general terms. He was pained at the materialistic tendencies prevailing in the Church in India that was taking people away from God. He said, he had a feeling some persecution might be good for the Christians in India so that they would stay closer to God. According to him persecution brings out the best in man. I do not subscribe to his view that is self effacing. But it is true, faith has to score over materialism

Yes, faith in God alone pulls us through the thorny, stony track.  If you think you are somebody, God would make you understand you are nobody.

Believe. Just believe in God. And discover where it leads you to.

Abraham Jacob

7th February 2024

 


Friday, February 2, 2024

DIFFICULT

 Difficult


We were at Church

Today

As people moved up 

To partake in

Holy Communion 

We could see people 

Have aged

Just as 

We are


They laboured

As they moved



Now


Walking is difficult

Climbing steps is difficult

Bending is difficult

Running is difficult

Raising hands is difficult

Seeing is difficult

Jumping is difficult

Working is difficult

Eating is difficult

Sleeping is difficult

Staying awake is difficult

Reading is difficult

Writing is difficult

Keeping fine is difficult

Cooking is difficult

Laundry is difficult

Squatting is difficult

Crouching is difficult

Kneeling is difficult

Exercising is difficult

Thinking is difficult



To the chagrin of

The old

Growing up is

Indeed difficult 


Questions

Questions


Abraham Jacob

21stJanuary2024